
Disciplines
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Brand Strategy
Brand Identity
Design
Packaging
Illustration
Tannk Co.
—Children’s Clothing Brand
Children are our future—and the future looks brilliant!
Founded by philanthropist, entrepreneur, author and mother Anita Okoye, the Tannk Clothing Company is a children’s apparel company with an unwavering dedication and commitment to helping improve the lives of African children.
Tannk’s vision is to become Africa’s most trusted and philanthropic children’s clothing company with a promise to produce, and make affordable, the best possible children’s apparel, while contributing to the education and empowerment of African children. A significant percentage of proceeds will be donated to children’s education causes across Africa—staying true to its vision.
After developing the brand strategy, I worked collaboratively with the founder to develop a visual identity that would reflect a sense of positivity, caring and playfulness.
Illustration plays a significant role in the brand’s design system. Tannk’s beautiful illustrations were created by Canadian designer and illustrator Sam Arnold.










