—Children’s Clothing Brand
Children are our future—and the future looks brilliant!
Founded by philanthropist, entrepreneur, author and mother Anita Okoye, the Tannk Clothing Company is a children’s apparel company with an unwavering dedication and commitment to helping improve the lives of African children.
Tannk’s vision is to become Africa’s most trusted and philanthropic children’s clothing company with a promise to produce, and make affordable, the best possible children’s apparel, while contributing to the education and empowerment of African children. A significant percentage of proceeds will be donated to children’s education causes across Africa—staying true to its vision.
After developing the brand strategy, I worked collaboratively with the founder to develop a visual identity that would reflect a sense of positivity, caring and playfulness.
Illustration plays a significant role in the brand’s design system. Tannk’s beautiful illustrations were created by Canadian designer and illustrator Sam Arnold.