Sauza Tequila
—Montreal Outdoor Campaign

Joie de bleu.

Sauza Tequila is the number one tequila in Quebec. To celebrate that achievement, and as a way of showing their appreciation, Sauza launched “Sauza Blue” in Quebec. I was asked to develop the outdoor campaign for this momentous occasion by celebrating Montreal’s love of celebrating. Montreal is known for its “Joie de vivre” or as we like to say “Joie de bleu.”

A special thanks to the extremely talented, U.K. illustrator Laura Barnard.