Second Cup Coffee Co.
—Christmas Campaign + Package Design

The holiday season is always a special time at Second Cup.

Each year, Second Cup Coffee Co. makes the holiday season special for its customers with unique new beverages and seasonal favourites. It also provides an opportunity to blend the joy of the season with the brand’s authentic coffee roots. The entire campaign was anchored around the magical illustration of a coffee tree amidst holiday snow. I developed a completely integrated campaign including coffee cup design, in-store P.O.P materials, and packaging for their seasonal products.

Over the course of fours years, I developed several holiday campaigns for Second Cup, all of which encompassed design, art direction, food and beverage photography and a complete visual identity for each campaign.