Albert Strano—Creative Director + Designer

Second Cup holiday coffee cup design

Disciplines

Campaign
Design
Packaging
Art Direction

 

 

Second Cup Coffee Co.
—Christmas Campaign + Package Design

The holiday season is always a special time at Second Cup.

Each year, Second Cup Coffee Co. makes the holiday season special for its customers with unique new beverages and seasonal favourites. It also provides an opportunity to blend the joy of the season with the brand’s authentic coffee roots. The entire campaign was anchored around the magical illustration of a coffee tree amidst holiday snow. I developed a completely integrated campaign including coffee cup design, in-store P.O.P materials, and packaging for their seasonal products.

Over the course of fours years, I developed several holiday campaigns for Second Cup, all of which encompassed design, art direction, food and beverage photography and a complete visual identity for each campaign.

Second cup hot chocolate
second cup ginger snap latte
salted caramel hot chocolate cup design
Second Cup tea box packaging
Second Cup holiday tea sachet package design
Second Cup hot chocolate tins package design 3
Second Cup hot chocolate tins package design 2
Second Cup hot chocolate tins package design 3
Second Cup hot chocolate sachet
Second Cup holiday coffee cup